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Beanie sales cap off DHA, Raiders and Soldier On partnership

by Anthony Symes | Sep 14, 2016
Defence Housing Australia today donated a cheque for $30,000 to Soldier On, raised through the sales of popular DHA lime green Viking beanies.

Defence Housing Australia today donated a cheque for $30,000 to Soldier On, raised through the sales of popular DHA lime green Viking beanies.

DHA’s Chairman, The Hon J.A.L. (Sandy) Macdonald, and Raiders Chairman, Dr Allan Hawke, jointly presented the cheque to Soldier On CEO, John Bale.

DHA Acting Managing Director, Jan Mason, said the beanies were originally designed as a promotional give-away but then DHA began collecting donations at Canberra Raider’s games during last year’s NRL season. Beanies were also sold via the Raiders’ online shop.

‘Raiders fans responded with tremendous generosity and enthusiasm so we continued to collect donations through this season,’ Ms Mason said.

‘Soldier On is an organisation that has had extraordinary growth since it began in 2012 and its aim to help serving and ex-serving men and women reintegrate is a worthy and important cause.

‘At DHA we create communities where Defence members as well as other Australians live, raise families and forge relationships with their neighbours so we feel an enormous connection with Soldier On and a deep respect for the work they do.’

Ms Mason thanked the Canberra Raiders for their enthusiastic endorsement and support of the fundraising project.

‘The club allowed beanies to be distributed at home games as well as sold via their Raiders’ Shop website and this resulted in sales to fans from as far away as Queensland and the UK,’ Ms Mason said.

‘And of course none of this would have been possible without the fans themselves. They enthusiastically and generously supported the project.

‘The Raiders have made history this year and we were pleased and proud to be part of that journey.’

Raiders Chairman, Dr Allan Hawke, said his club’s association with DHA would be remembered as an exciting and successful period. Dr Hawke said fans had shown their true colours by supporting the Soldier On fund raising project.

“Raiders’ fans understand mateship and there’s no better way to support our mates who have served than by supporting Soldier On,” Dr Hawke said.

DHA Chairman, the Hon J.A.L. (Sandy) presents Soldier On CEO John Bale with a cheque for $30,000
Photo: (From left) DHA Chairman, the Hon J.A.L. (Sandy) Macdonald, Soldier On CEO John Bale, DHA Acting Managing Director Jan Mason and Raiders Chairman Dr Allan Hawke.

For media enquiries please contact:

Communication and Media | Defence Housing Australia
T. 02 6270 6025
M. 0421 040 098

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