In accordance with section 311A of the Commonwealth Electoral Act 1918 , this appendix discloses payments of $13,001 or more (including GST) for advertising and market research services provided during the reporting period.
Table 6.13: Advertising expenditure, 2016–17
| Organisation | Purpose of creative services | Expenditure ($, inc. GST) |
| McCann | Property investment program advertising campaign (Look forward) | 519,775 |
| Rare | Liv Apartments sales and marketing campaign | 260,685 |
| Hoyne | Arkadia sales and marketing campaign | 177,154 |
| Martins Integrated | Breezes Muirhead sales and marketing campaign | 80,152 |
| 12 Below | Crimson Hill sales and marketing campaign | 30,085 |
| Artifice Design | Crimson Hill sales and marketing campaign | 24,574 |
| Townsquare | DHA developer campaign | 20,185 |
| Evolution Creative | Bluewattle sales and marketing campaign | 18,377 |
| 12 Below | Woondella sales and marketing campaign | 18,339 |
NOTE
Includes amount paid in creative head hours only (i.e. not media). McCann advertising expenditure includes television production for the 2017–18 campaign launch. Figures rounded to the nearest dollar.
Table 6.14: Direct mail expenditure, 2016–17
| Organisation | Purpose of direct mail | Expenditure ($, inc. GST) |
| Hoyne | Arkadia sales and marketing campaign | 17,891 |
| Colliers | Arkadia sales and marketing campaign | 15,357 |
Table 6.15: Media advertising expenditure, 2016–17
| Organisation | Purpose of media placement | Expenditure ($, inc. GST) |
| Dentsu Mitchell | Property investment program advertising ( Look forward) campaign | 208,886 |
| Rare | Liv Apartments sales and marketing campaign | 19,536 |
NOTE
Includes planning and placement of campaign advertising, including distribution and other fees.
Table 6.16: Market research expenditure, 2016–17
| Organisation | Purpose of market research | Expenditure ($, inc. GST) |
| Colmar Brunton | DHA brand campaign | 141,361 |
| Field Works | DHA maintenance and housing surveys | 128,188 |
| Colmar Brunton | Segmentation project | 57,200 |
| Colliers | Arkadia sales and marketing campaign | 18,317 |