Appendix F: Advertising and market research

In accordance with section 311A of the Commonwealth Electoral Act 1918, this appendix discloses payments of $12,700 or more (including GST) for advertising and market research services provided during the reporting period.

Table 18: Advertising expenditure, 2015–16

Organisation	Purpose	Expenditure ($, including GST)
McCann	Creative advertising services for property investment program—Look Forward campaign	$75,174
Rare	Creative development services for Liv Apartments—sales campaign	$66,504
Green Light Creative	Creative development services for Warner Lakes The Reserve—retail land sales campaign	$25,663
Evolution Creative	Creative development services for Bluewattle Rasmussen retail land sales campaign	$35,912
Martins	Creative development services for Breezes Muirhead—campaign creative (stage 6)	$157,263
Townsquare	Creative development services—The Parade	$48,872
12 Below	Creative development services—Wirraway stage one land sales	$13,597
	Creative development services—Crimson Hill	$24,967
	Creative development services—Southern Cross Avenue	$17,803
	Creative development services—Woondella	$17,650

NOTES:

Amount paid in creative head hours.

Table 19: Direct mail expenditure, 2015–16

Organisation	Purpose	Expenditure ($, including GST)
Mediacom	Warner Lakes The Reserve	$12,544
Evolution Creative	Bluewattle Rasmussen	$16,390
Fast Proof Press	Bluewattle Rasmussen	$16,862
Martins	Breezes Muirhead	$45,724
Colliers	Crimson Hill	$42,770

Table 20: Media placement expenditure, 2015–16

Organisation	Purpose	Expenditure ($, including GST)
McCann	Media planning/buying services for property investment program—Look Forward campaign	$275,378
Robinsons property	Wirraway Thornton campaign advertising—retail land sales	$57,223
Mediacom	Warner Lakes The Reserve campaign advertising—retail land sales	$217,376
Starcom	Bluewattle Rasmussen campaign advertising—retail land sales campaign	$126,769
Colliers	Crimson Hill campaign advertising—apartment sales	$92,397
Martins	Breezes Muirhead campaign advertising—retail land sales	$174,442

NOTES:

Look Forward campaign developed and launched in April 2015. Campaign in market for full financial year 2015–16.

Table 21: Market research expenditure, 2015–16

Organisation	Initiative, event or product	Expenditure ($, including GST)
Colmar Brunton	Brand tracking	$190,300
	Focus group research	$37,950
	Project management—online booking system	$113,850
	Tenant segmentation—milestone scoping	$38,500
Field Works	Maintenance survey data	$37,230
	Housing survey data	$38,139