DHA and the Canberra Raiders announced their marketing agreement for the 2013 and 2014 season. The two-year agreement is a major vehicle for direct promotion of DHA’s SLB program across Australia.
Local media was in attendance with the event receiving coverage on local news, print and online.
The Hon. Warren Snowdon MP, Minister for Defence Science and Personnel, visited the construction site of DHA’s residential development, Breezes Muirhead, where 50 DHA houses were being built.
The event highlighted the quality of the homes being constructed, which will set the standard for design and sustainability in the region.
DHA held a public information session for residents neighbouring its residential development at Lindfield.
The session provided an opportunity for residents to view the development plans and speak with the team of experts.
More than 40 people attended the event, with many interested in purchasing a property in the prime location.
DHA held a community information day for residents neighbouring its residential development at Ermington.
The day was held in partnership with the Ermington Residents Committee and the Rydalmere East Primary School, who provided a free barbeque and drinks. More than 50 residents attended to show their support for AE2, including representatives from the local Council.
The Hon. Warren Snowdon MP, Minister for Defence Science and Personnel, handed over the keys to one of the first 50 DHA houses built in Breezes Muirhead to Defence Families of Australia (DFA) representative Ms Laura Simpson-Helman.
Special guests included members of the University of Canberra Brumbies, Steven Moore, Ben Mowen and Ben Alexander.
The Hon. Warren Snowdon MP, Minister for Defence Science and Personnel, invited DFA representatives to officially open DHA’s redeveloped site and memorial park on Larrakeyah Barracks. The park was named after Defence member Bjarne Kristensen. The park will complement the high-set houses which have been specifically designed for the tropical climate.
DHA supported the 2013 Top End Trial rugby union match, to help promote land sales at DHA’s residential development Breezes Muirhead. The University of Canberra Brumbies took on the Emirates Western Force. Players visited communities in remote regions like Gove, Tiwi Islands and Jabiru.
The Northern Territory is an important location for Defence; by aligning the DHA brand with the game it demonstrated support for the community in which we have such a significant presence.
DHA held a public information session for residents neighbouring its residential development at Warner Springs.
The event was an opportunity for residents to view the development plans and speak with the team of experts.
Students from the local high school cooked a free barbeque for attendees.
DHA attended the Urban Development Institute of Australia (UDIA) National Congress held in Melbourne. Members of DHA’s development team staffed the trade stand and answered questions about sustainable housing, DHA’s tender process and the SLB program.
DHA held a public information session for residents neighbouring its residential development on Wardell Street, Brisbane. The event showcased plans to redevelop the current townhouses, while taking into consideration the current surroundings. Feedback from the event was positive and was used to shape the next step in the planning process.
DHA’s Managing Director, Peter Howman, officially announced the name Heartwood for its residential development in Voyager Point, Sydney.
Approximately 130 people attended the event, and more than 100 registrations were received for the sale of land lots in Stage One.
DHA supported the Big Ideas program on ABC Radio National in a discussion about ‘Living in the Defence Force in the 21st Century’. The program covered housing as a factor in the recruitment and retention of Defence members as well as the changes in Defence housing since DHA’s inception in 1988. Panel members included Australian War Memorial Director Dr Brendan Nelson, MAJGEN Roger Powell (rtd) AM, DFA National Convenor Julie Blackburn, and Department of Defence Academic LCDR Steve Bell. The program went to air on 20 May 2013 to around 700,000 Australian listeners.
DHA held a community information day for residents neighbouring its development at Weston. With civil works well underway, the event provided the neighbouring community with an opportunity to meet the construction team and raise any questions they had regarding the latest stage of the development. Canberra Raiders’ players Jarrod Croker and Joel Thompson were on-hand with DHA’s Managing Director, Peter Howman, to turn the first sod.
DHA Board Member, the Hon. Sandy Macdonald, and DHA’s Managing Director, Peter Howman, officially launched the name, Crimson Hill, at DHA’s residential development in Lindfield.
The idea behind the name and the image of the lone pine is to commemorate the battle of Lone Pine, an iconic First World War battle in which seven diggers received Victoria Cross (VC) medals; five of which were on a single day. Crimson is the colour of the VC ribbon.
DHA Chairman, Mr Derek Volker, officially announced the start of construction on 36 dwellings at Yamanto, near RAAF Base Amberley.
The DHA Board, Air Commodore Timothy Innes, and Ipswich City Council Mayor, Cr Paul Pisasale, were in attendance to mark the occasion.
In 2012–13, DHA contributed more than $85,000 to the support of Defence related and industry programs, including donations to a number of Defence organisations and programs.
Major sponsorships included:
In 2012–13, DHA increased its use of social media to reach key stakeholders and increase awareness of DHA and the role it plays supporting Defence members and their families.
Its official accounts on Twitter and YouTube have proved to be great platforms to share stories and engage with stakeholders and the broader community. These tools deliver real-time information about DHA’s services and encourage two-way communication with DHA. As of 30 June 2013, DHA had more than 1,000 followers on Twitter.
DHA’s YouTube channel is used to promote the SLB program and the quality of its product and services. It also provides insight into the achievements of its lessors through testimonial campaigns.
Next chapterMeeting the Defence housing requirement